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Kevin Iwamoto, VP, Industry Strategy, Lanyon

by Lanyon Staff January 30, 2009

Kevin Iwamoto, GLP, GTP, guides the strategy for the industry marketplace within Lanyon. As one of the pioneer thought leaders around the creation of strategic meetings management, he also works with key influencers across industries to raise awareness of the benefits of SMM.

Iwamoto is a former President & CEO of the Board of Directors for the Global Business Travel Association (GBTA). He has been honored with numerous business travel industry accolades, including most recently, the GBTA’s Industry Icon Award, the association’s highest honor, which recognizes contributions to managed travel that are so important as to elevate an individual to the status of an industry icon.

He has a Global Leadership Professional (GLP) Masters designation from the Wharton School of Business and a Global Travel Professional (GTP) certification from GBTA.


Comments for Kevin Iwamoto, VP, Industry Strategy, Lanyon

Name: DM
Time: Thursday, February 5, 2009

Welcome, Kevin, and congratulations! Looking forwarding to reading your recommendations and views on strategic meetings management. I could use the help!

Name: Gary Hernbroth
Time: Tuesday, March 31, 2009

Relative to your comments on maintaining strong relationships in these topsy-turvy (mostly turvy) times, as I travel around the USA delivering training workshops for suppliers and putting together planner panels and Boot Camps for CVB's, the strain on relationships is very evident. One young hotel salesperson told me she was "scared' to quote a low rate to save a proposal from going to the competitor because "then they will expect that same rate and the concessions again next year." (She sells for a luxury resort.) I say "balderdash" to that fear, especially when you consider everything else going on around the consumers today. If her fear is correct, shame on that planner next year, as the situation in our economy may be very different. As an example, I am enjoying the gas pump at near the $2.00 level right now, but if it goes back up next year to 2008's $5.00 a gallon, will it do any good if I demand it to go back to today's price? Should I expect them to "owe me" the lower price I was enjoying temporarily? No, I took advantage of it while it lasted. Or how about that of milk, groceries, etc.? People need to be realistic and yes, think of tomorrow, while they deal with today. Why do some people fear that they will forever be trapped in today's low discounts? I hear the same from golf course operators who refuse to discount their golf -- "We won't ever be able to get back to our normal rates." Again, "balderdash!" We are in a competitive, capitalistic society, and flexible prices, pendulum swings, and flexibility are trademarks of our economy and always will be. In conclusion, strengthen your future relationships certainly, but don't freak out thinking you can't do that by making critical decisions now that may save your company or job. Remember, part of something is better than all of nothing.

Name: Nick Romano
Time: Tuesday, February 23, 2010

Yes I do read your blog! Great to spend some time with you Kevin. I wish you the best! Nick

Name: Debi Scholar
Time: Tuesday, September 6, 2011

Kevin, great article on crisis management. Unfortunately, many meeting leaders never worry about crisis management until it is too late. THANKS for always talking about the important stuff.

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