Meeting Registration

by Kevin Iwamoto September 12, 2014

10 Transformative Meetings Technology Trends for 2015

My friend Corbin Ball, who is a top tech guru in our industry, recently released his technology trends forecast for 2015.  This is a must read, and what I call a “keeper” in terms of on-line resource information. Corbin has graciously and thoroughly added informational links throughout his listing of transformative technology trends, which you can read here: http://bit.ly/1xDjb5U Some of Corbin’s...

Continue Reading »


by Kevin Iwamoto September 9, 2014

Disruptive Technologies and Change - Friend or Foe?

I've  just read a great article in PCMA’s Convene publication about the effect and impact that Airbnb is having in our industry as the disruptor du jour.  We've all witnessed and experienced the impact that disruptive technologies and changes have had in our industry, as well as others.  In some cases, that disruption has caused obsolescence of business models like analog vs. digital music and...

Continue Reading »


by Kevin Iwamoto September 3, 2014

Are You Meeting with a Conference-Crasher?

The New York Times featured an interesting article about conference crashers who don’t register and attend conferences as legitimate delegates. Rather, they only want to leverage the networking aspect for those conferences without paying for it.  The article features people who actually admit to doing this and sort of brag about how much money they save. They hang around conference hotels, bars,...

Continue Reading »


by Kevin Iwamoto September 15, 2014

Mark Your Calendars for a New Lanyon-PCMA Webinar on SMM on September 24

Do you have full visibility into your meetings spend? Can you manage your meetings and events centrally? Do you track your costs for compliance? If your answers to some or all of these questions are “no,” I invite you to spend an hour with me at 2 p.m., ET, on September 24th in a live webcast Lanyon is producing with the Professional Convention Management Association (PCMA) on “How to Initiate a...

Continue Reading »


by Kevin Iwamoto September 3, 2014

Come Hear About New Meetings Industry Trends at GBTA North Central Chapter’s September Event

The folks at the GBTA North Central Chapter in Minnesota have graciously invited me to come and speak at their September meeting. I’m really looking forward to it! The event is being held at 11 a.m. CT, on September 11th, at the Doubletree Saint Paul. I’m going to take the opportunity to talk about new trends in the meetings industry, including some of the latest business and meetings travel...

Continue Reading »


by Lanyon Staff August 21, 2014

Lanyon VP Kevin Iwamoto Named in the 2014 Top 25 Most Influential People in the Meetings Industry

For the second consecutive year, Kevin Iwamoto, Lanyon VP of Industry Strategy, is recognized as one of the Top 25 Most Influential People in the Meetings Industry for his work on the next generation of Strategic Meetings Management   Dallas, TX – August 12, 2014 ─ For the second consecutive year, Successful Meetings Magazine has named Kevin Iwamoto, Vice President of Industry Strategy for Lanyon,...

Continue Reading »


by Kevin Iwamoto August 27, 2014

5 Steps To Getting Your Business Case Approved

I just read a great article by Michel Theriault about 5 steps to getting your business case approved:  1. Understand the Decision Drivers 2. Build Credibility 3. Break Down the Objections 4. Influence the Influencers 5. Orchestrate the Pitch I’m going to add a 6th step, which I always evangelize whenever I speak publicly: Perfect your elevator pitch.  If you are in an elevator and one of your senor...

Continue Reading »


by Kevin Iwamoto August 20, 2014

4 Stats You Should Know About Your Millennial Attendees

I just read a great article on PCMA's site by Corey Domek that outlines 4 things that you should know about your new Millennial attendees:   1-Millennials check their smartphones 43 times per day; 2-60 percent of US Millennials will give personal information to a trusted brand; 3-Facebook is still the #1 place they discover new content; 4-60 percent want to hear about something other than...

Continue Reading »


by Kevin Iwamoto August 11, 2014

Hurry, Register For The GBTA Austin Event!

In the Austin, TX, area tomorrow, Aug. 12th? Why not attend my speaking engagement at the August meeting of the GBTA Austin chapter?  You know, non-members are welcome for a small fee. I’ll be speaking on "Strategic Meetings Management: The Intersection of Travel, Meetings & Procurement.” As I see it, the new normal in meetings and events after the “Great Recession” is that there is a higher degree...

Continue Reading »


by Kevin Iwamoto August 7, 2014

At GBTA Austin Chapter Event: How Strategic Meetings Management Saves and Mitigates Risk

I’m really looking forward to seeing all those nice folks down at the GBTA Austin (TX) Chapter – for their August meeting on the 12th! They’ve asked me to come and speak on "Strategic Meetings Management: The Intersection of Travel, Meetings & Procurement.” What better time to talk about this, too? As I see it, the new normal in meetings and events after the “Great Recession” is that there is a...

Continue Reading »